Practical Tools and Wise Quotes on All Matters Creative
Creative tools > PINC Filter
Use the PINC Filter when you have created a number of ideas and you want to select those to carry forward to the next stage of development.
Only use the PINC filter after you have reduced the number of ideas to a very short list. Each PINC evaluation is not short, and evaluating many ideas would take a long time. Typically you need less than six and ideally only two or three.
When evaluating ideas, it is useful to identify the positive and negative aspects of the idea to decide whether or not to carry the idea forward for further development. Sometimes these are not too clear and there can also be things that are intriguing or concerning that are worth taking into consideration.
1. Build the PINC box
Draw the box that you will use to evaluate the idea as below. Write the idea being evaluated in the box at the top. Give more space for Positives and Negatives as you usually need more for these.
If you are doing this with a group of people, you may use a flipchart. Individually, you can use paper or a computer.
2. Evaluate the idea
Discuss the idea and add notes to the sections using the following rules:
For assessing value, consider whether the idea may lead to a complete solution. You may use the NUF Test in this, but beware of the U and F tests leading to rejection of an early idea that is still only at the N stage.
Be playful about what goes into the Intriguing category, following your 'inner child' and notice whether an idea catches your eye for no apparent reason.
You can put logical thoughts in the Concerning box, but beware of structured thinkers going overboard on this.
3. Repeat for selected ideas
Repeat the PINC Filter test for each of the ideas being considered.
4. Stand back, review and select
When you are done, pin up all of the pages on the wall and review them all together to decide which of the ideas will receive further attention, either to be tried out in practice or to receive further attention.
Beware when doing this of selecting ideas because there are simply more comments than another idea.
When an idea is selected, then the Negatives and Concerns now become the target of the next creative session.
Positives and Negatives force people to think about the real value of the idea.
The Intriguing test is to catch those ideas that may seem too silly and prevents the early demise of such possibilities.
Putting all ideas up afterwards gives a visual comparison.
Drawing out the Negatives also helps create a focus for the next creative session.